Machine Learning for Business: Where to Start

Machine learning (ML) sounds complex, but businesses are using it every day for practical applications like sales forecasting, customer segmentation, and fraud detection.

Common ML Use Cases

1. Customer Churn Prediction

Identify customers likely to leave and take proactive retention actions.

2. Demand Forecasting

Predict product demand to optimize inventory and reduce waste.

3. Pricing Optimization

Dynamic pricing based on demand, competition, and customer behavior.

Getting Started

Start small with off-the-shelf ML tools. Google Cloud, AWS, and Azure all offer pre-built ML models that require no coding.